Trek
An app that makes long-distance travel affordable for college students.
Trek is a mobile app solution to the expensive price of traveling for college students during break. This project is an idea I thought of after hearing many of my friends and associates having trouble finding affordable transportation home for breaks.
UX/UI
Individual
InVision Studio
Illustrator
1 month
Traditional forms of long-distance transportation such as planes and trains can be expensive, especially during the holiday season and on weekends. With students needing to prioritize tuition, housing, books, food, and other necessities, travel can be financially straining.
Users simply input their .edu email, their password, and their name and they can create an account. Users can only create an account if they have a valid .edu email.
Users simply input their .edu email, their password, and their name and they can create an account. Users can only create an account if they have a valid .edu email.
Users also have the option of immediately entering their payment info, college, profile picture, and saved addresses. They also can opt to do this later.
Users can filter rides by price, dates, etc to best suit their needs
Users can filter rides by price, dates, etc to best suit their needs
Users select a ride ticket and if satisfied with the details, they enter their pick-up and drop-off locations and then book the ride.
Users can look through the details surrounding their upcoming trip with a driver.
Users can look through the details surrounding their upcoming trip with a driver.
If users are on the fence and want to come back to view later, they can save rides to a list.
Users can contact drivers before and/or after booking a ride with a driver to ask questions or to confirm details.
Users can contact drivers before and/or after booking a ride with a driver to ask questions or to confirm details.
Users can easily check messages from drivers.
I conducted a survey with 10 students (all without vehicles) in order to identify their habits, behaviors, and traits regarding traveling during breaks.
70% of students plan their trip home between the middle and end of the semester
Students want more affordable prices for traveling
100% of students are willing to travel with another student to get home for break
Students want flexible departure dates & times as well as pickup and dropoff locations.
70% of students live more than 5 hours away from campus
Students want the overall experience of traveling to be easy and less stressful
The goal of these personas are to understand the experiences and motivations of student passengers and student drivers. In these scenarios, Alecia is a student seeking affordable travel, and Jada is a student driver seeking a convenient way to make money. Both live in the same city, creating an opportunity for Alecia to travel affordably and Jada to make convenient money.
I'd like to find an affordable way home for break and back once it has ended. Traditional forms of transportation are so expensive and inconveniencing.
I'd like to offer rides home for break and back as it is a convenient way to make good money and help out students in need of affordable transportation.
I conducted research on competing carpooling appliclations to understand their selling points and develop a strategy that would provide Trek with an advantage. Wheeli is a carpooling app for college students. It lacks a filter system for users to find rides that best suit their needs and drivers don't have a limit for how much they can charge. Rdvouz seems to target non-collgege students over the age of 25+ and is limited to a web browser.
I organized a flow in which students can easily find a ride a and book it for travel.
I conceptualized a few different ideas for the design through sketching and moveed foward with the design that worked best for the product.
I created a style guide to help with maintaining consistency throughout the design.
This project is too heavily focused on the passenger's experience and should also focus on the driver.
It would be more beneficial to make a seperate product for drivers to make a full experience.
I need to decide if rountrips are exclusive to users seeking a rountrip or if one-way trip users could book a departing trip or return trip from a roundtrip driver.