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trek.

Long-distance travel made affordable for college students.

Role

Research, Competitive Analysis, Sketching, Prototyping, Visual Design

Tools

InVision Studio

Overview

Trek is a mobile app solution to the expensive price of traveling for college students during break.This app allows students to carpool with other students heading to the same city for break, for a much affordable price and an easier, less stressful experience.

This project is an idea I thought of after hearing many of my friends and associates having trouble finding affordable transportation home for breaks.

The Problem

Traditional forms of long-distance transportation such as planes and trains can be expensive, especially during the holiday season and on weekends. With students needing to prioritize tuition, housing, books, food, and other necessities, travel can be financially straining.

Questionnaire

I sent out a questionnaire to students who don’t own or have vehicles on their campus in order to identify their habits, behaviors, and traits regarding traveling during breaks.

70%

of students plan their trip home between the middle and end of the semester
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students want more affordable prices for traveling.

100%

of students are willing to travel with another student to get home for break
Students want flexible departure dates & times as well as pickup and dropoff locations.

70%

of students live more than 5 hours away from campus
Students want the overall experience of traveling to be easy and less stressful
Competitive Analysis

I conducted research on competing carpooling appliclations to understand their selling points and develop a strategy that would provide Trek with an advantage.

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Wheeli

A carpooling app that allows users to book or host rides.

Target Audience

Wheeli is targeting college students around the ages of 18 to 25 years old. They typically provide rides for students going home for break but also provide rides to locations close in-proximity to campus.

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Rdvouz

A ridesharing website that allows users to book or host rides.

Target Audience

Although Rdvouz is targeting anyone seeking a ride, its primarily used by people 25 years of age and older.

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Personas

Using the research I compiled, I created two main personas representing the motives of the student passengers and student drivers.

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Alecia, student passenger

"I'd like to find an affordable way home for break and back once it has ended. Traditional forms of transportation are so expensive and inconveniencing."

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Jada, student driver

"I'd like to offer rides home for break and back as it is a convenient way to make good money and help out students in need of affordable transportation."

Booking Flow

I made a user flow mapping out the structure and flow of booking a trek, which aided in designing the screens..

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Sketches

I made sketches to visualize my ideas and explore potentials concepts. I made many sketches before moving forward.

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Style Guide

I made a style guide to maintain consistency within the design. I chose the color green to represent a peaceful and safe travel experience for students.

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Onboarding

Users simply input their .edu email, their password, and their name and they can create an account. Users can only create an account if they have a valid .edu email. This is validated by having the user enter a code sent to their.edu email.

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Complete Profile

Users also have the option of immediately entering their payment info, college, profile picture, and saved addresses. They also can opt to do this later.

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Filtering the price

Price is the biggest pain point students have with traveling. I made sure to make it the first filter to appear in the filter bar. Users simply tap the price button, select their desired prices and apply it to change the results.

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Departure & Return Dates

The date is also important. Students need to choose a date that doesn’t interfere with their classwork. Like the price button, users simply tap the date button, select their departure and return date dates and apply it to change the results.

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Booking

Once users have applied the necessary filters and found the ideal ride, they simply click the ticket box containing brief information about the ride to view the details and book the trek.

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Trek Details

Once users have applied the necessary filters and found the ideal ride, they simply click the ticket box containing brief information about the ride to view the details and book the trek.

Pickup and drop off

Users will input their pickup address and drop off addresses for the departing and return trips. If users will be using the same addresses for both trips, they simply need to flip the switch to green. This was added to decrease typing.

Checkout

Users will see the total price for the trek including the fees and taxes. If users click on the info icon, they’ll learn how the fees and taxes were calculated. The pickup and drop off for the departing and return trips are also present in case users made a mistake prior or would like to change the addresses.

The Trip

Users will be able to access the trip map and itinerary once the Trek has been booked; however, the map won't show any updates until the day of the trip.

Users can can contact the driver, view the trip details, and edit the booking!

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Reflections

Empathize more with drivers. This project is too heavily focused on the passenger's experience and should also focus on the driver.

Design product exclusively for passenger's. This app tries to appease the needs of two different user groups. It would be more beneficial to make a seperate product for drivers.

Flesh-out roundtrip and one-way booking. I need to decide if rountrips are exclusive to users seeking a rountrip or if one-way trip users could book a departing trip or return trip from a roundtrip driver.

Thanks for viewing 😀
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