UX Research Internship
Summary of my 12 week experience interning with the API Marketplace team at T-Mobile!
UX Research Internship
Summary of my 12 week experience interning with the API Marketplace team at T-Mobile!
I was blessed to join the API Marketplace team for the summer of 2021, which gave me the incredible opportunity to work with and learn from an amazing team of designers, researchers, developers, and product managers. Unfortunately, I can't show all of my work publicly. Feel free to reach out to discuss my project.
Heuristic evaulation
Surveys
User Interviews
Journey Mapping
Visual Design
Figma, Miro, Photoshop
May 2021 - Aug 2021
My objective was to acquire data & insights that would inform design decisions for the API Marketplace and create an enjoyable and intuitive experience for individual programmers that utilize APIs for development.
While getting familiar with the product, I conducted a heuristic evaluation to test the user friendliness of the site. It was conducted with the intentions of finding potential flaws that may have been overlooked.
I interviewed 4 developers, all of which had varying expertise with programming and apis. During the interview I acquired insights about each participants current experiences with programming and api usage (outside of the api marketplace) to understand their pain points and needs.
Additionally, I created transcripts and shared recordings of each interview with my team.
Following the interviews, I created an affinity diagram to organize the large amounts of data I collected by finding relationships between data points.
Using the data organized in the affinity diagram I created a journey map summarizing the steps and actions a user must take to apply an API to their project. Additionally, the map takes note of their thoughts throughout the process.
Although I was primarily tasked with research, my manger & mentor gave me the greenlight to iterate design concepts to solve our users' pain points and needs.
I created a visual strategy, moodboard, sketches, and a design concept. If I had more time, I would have created multiple iterations of my design concept in addition to a prototype.
One of the product managers gave me the opportunity of designing a call-to-action function for an accompanying product on the API Marketplace landing page.
The API Marketplace team now have the insights necessary to make the API Marketplace an enjoyable experience to users and a competitive product in the market. They'll probably add-on to those insights as well.
Over the 12 weeks spent working with and learning from T-Mobile, I reflected on these key things I learned from the internship.
While working with product managers and developers, I learned to tailor my message based on the audience and how to tell a clear and compelling story.
Solving user pain points are important, but design goals need to align with business goals as companies ultimately want to make money.